Managed service
Generate employer interest, recruit apprentices and build a stronger growth pipeline.
Journey Marketing & Recruitment Engine is a growth service for UK apprenticeship providers covering employer and learner campaigns, content, landing pages, CRM follow-up and reporting. Scope and commercial terms are confirmed during evaluation.
Marketing and recruitment are constant pressure points for providers. Campaigns need content, follow-up, landing pages, employer messaging, learner attraction, CRM discipline and consistent execution.
Journey Marketing & Recruitment Engine helps providers generate demand and convert opportunities into starts — campaigns, content, landing pages, CRM follow-up and reporting.
Consistent marketing and recruitment execution is hard to sustain internally. A dedicated engine keeps the pipeline full without building a full internal department.
Managed service
Providers get a clear growth engine without building a full internal marketing department. Scope and commercial terms are confirmed during evaluation.
Service scope, delivery responsibilities, measures and commercial terms are confirmed in writing during evaluation.
This is a commercial growth service. Campaign costs and ad spend can be agreed separately.
Providers keep a fuller pipeline of employers and apprentices and convert more opportunities into starts.
The engine runs employer and learner campaigns end to end: content, landing pages, SEO and AEO content, email campaigns, CRM follow-up, vacancy promotion and pipeline tracking, reviewed monthly. It gives providers consistent execution without building and staffing a full internal marketing department.
This is a commercial growth service. Campaign activity, external costs, responsibilities and commercial terms are confirmed in writing during evaluation.
Talk to our team about how Marketing & Recruitment Engine can support your provider — or start with the operating plan that fits your provision.
Evidence-linked and accountable by design
Tenant-scoped access controls are designed to keep each provider's records separate on reads and writes.
Significant application state changes are recorded against the person who made them, supporting a traceable history.
Journey applies supported, versioned DfE funding-rule packs selected from the apprentice's start date, including 2026/27 version 3, to support provider review.
After provider, DPIA and release approval, Journey Advanced offers authorised drafts, K/S suggestions and fixed Director Insight views for human review. It does not make regulated decisions or change the source record.
Tenant isolation, access controls, audit records and governed operations are designed into the platform.
Export options are available under the applicable terms, and employer relationships remain with the provider.
Journey is independent software and is not DfE or Ofsted approved. It does not guarantee funding or inspection outcomes.